Alex Watt

Alex is a commercial IP lawyer with twenty years' experience of assisting IP-centric businesses. Whether that is with brands, advertising, art, artists or start-ups – he regularly works on agreements which have intellectual property, advertising or technology, at their heart.

His commercial IP expertise includes: brand licenses or franchising arrangements, copyright issues, co-branding, sponsorship and advertising issues (particularly regularly working with influencers), concession agreements, brand strategy, event sponsorship and event production.

His media law expertise is broad, having worked with gaming, eSports companies and film studios, and includes everything from publishing agreements to work with authors, agents and inventors; and from development agreements to blockchain platform exchange terms.

Alex is particularly recognised for defending the rights of street artists, as well as working with them to leverage their own brand to create effective brand partnerships.

Alex started Howard Kennedys "Ignite" Start-up Programme and regularly assists new businesses in overcoming the initial hurdles that all such businesses face.

Specialties

Intellectual Property, Advertising, Franchising, Publishing, Art Law, Brand Partnerships, IP Licensing, and Media & Entertainment.