Brand Strategist
Laura Griffin is a brand strategist working across social media and digital strategy, with a focus on personal brand, digital identity and how people and brands present themselves online. Her work explores how online perception can influence professional networks and create opportunities. She has worked across advertising, arts, culture and commercial brands, including roles at MadeBrave and Leith, alongside strategy and creative work for clients including Scottish Government, Transport Scotland, Network Rail, EDF Renewables, Sailor Jerry and Net Zero Scotland.